A well-crafted elevator pitch can be the gateway to exciting opportunities, but how do you ensure yours is both authentic and effective? Victoria McLean, CEO of Hanover Talent Solutions, shares actionable strategies to help your message stand out and resonate.
What is an elevator pitch?
Picture this: you have just 30 seconds to capture the attention of someone who could transform your career or project. That’s an elevator pitch, a concise, compelling introduction that communicates who you are, what you do and why it matters.
How to create an authentic and effective elevator pitch
Victoria emphasises the importance of crafting a pitch that reflects your unique skills and personality while delivering a clear value proposition. Follow these steps:
- Start with a hook: Begin with a statement or question that sparks interest. For example, "Did you know that one simple strategy can boost team productivity by 30%?"
- Be clear and concise: Avoid jargon. Use simple, impactful language to explain what you do and why it’s relevant.
- Show your value: Highlight the impact of your work. Instead of saying, "I work in marketing," try, "I specialise in helping brands increase their online engagement by creating innovative social media campaigns."
- Tailor it to your audience: Research who you’re speaking to and adapt your pitch to address their interests or challenges.
- Practise, but don’t memorise: Rehearse until it feels natural. Your pitch should sound conversational, not robotic.
Actionable tips to perfect your pitch
- Time yourself: Keep it under 30 seconds.
- Ask for feedback: Practise with friends or colleagues to refine your delivery.
- Be ready for follow-up questions: A strong pitch often invites curiosity, so prepare to expand on your points if asked.