Becoming an ELT Social Media Influencer
Panelists: Tamires Gama de Oliveira, Fernando Gatica and Gisela Zoccola
More than 40% of the world's population uses social media, and English teaching influencers are gaining popularity. In this discussion, they share experiences about building communities on social media through engaging content and available tools. These experts in English teaching offer advice on planning, development, and execution of content to reach new audiences and create platforms for knowledge exchange.
Tips on how to make the most of social media:
Gisela Zoccola and Fernando Gatica, experts in English teaching through social media projects, share valuable advice. They emphasize the importance of choosing a specific niche, creating a digital content plan, being honest with students to strengthen the bond, conducting market research, and using a checklist to connect with the audience. These points are highlighted throughout their conversation.
Tamires Gama, with 12 years of experience, excels in online classes. Gisela Zoccola leads The Teaching Touch, a global community of teachers. Fernando Gatica, after 5 years of teaching, focused on independent work and has over 1 million followers on social media.