The British Council is seeking an organisation with expertise on violence and youth issues to design the strategy and implement an awareness raising campaign.

Location: preferably based in Mexico, Brazil, Colombia or the UK
Apply by: 3 July 2019
Start date: 22 July 2019
End date: 22 April 2020

You can find information on how to apply below.

About the project

The British Council will implement the programme Building Movements - Young People and Violence, which involves an awareness raising campaign in Mexico, Jamaica and Cuba. The goal of the campaign is to enhance the understanding of why the Americas present the highest rates of violence and crime in the world, what are the repercussions for youth (the most affected population), and what could be more effective public policies and civil society intervention models to tackle the problem.  

About the role

An organisation with expertise on violence and youth issues is sought to design the strategy and implement the regional campaign Young People & Violence. 

Contract duration and value: Nine months, from mid-July 2019 to mid-April 2020, equivalent to £19,000 in the country where the contract is signed as of the signature date.

The bulk of the work can be undertaken remotely in the consultant’s home country but we anticipate that one visit to each project country will be needed. Travel will be covered separately by the British Council.

All deliverables need to be developed in coordination with relevant British Council teams in each of the three project countries.  Specific deadlines will be agreed within the campaign strategy and communications plan - generic guideposts are provided below.

  1. Development of the campaign strategy and a detailed communications plan, in close collaboration with  British Council staff and the curator of campaign materials, to be executed by both the consultant and British Council team members – including preparing a stakeholders mapping (identifying the priorities and work of key organisations and individuals), specific campaign objectives, messages and means of engaging each one of them, defining online and face to face audience targets, defining travel needs to participating countries, establishing monitoring and evaluation mechanisms etc. The campaign should include provisions for taking advantage of key dates related to child rights and well as unexpected events that can boost opportunities for reaching target audiences. This will entail close collaboration with the campaign curator. The detailed communications plan shall include content to be disseminated through British Council and partners’ channels. To be completed in the first month of the contract.
  2. Together with British Council staff, development of partnerships/relationships with key stakeholders (Schools of Magistrates, Public Defenders Offices, Public Attorney Offices, NGOS, CSOs, members of Judiciary, Executive, Legislative, policy makers and influencers, academics - both in region and the UK. These are key to reach target groups that have tremendous influence on judicial procedures and policies; they could use the videos, webinars, case studies, research papers and other campaign materials in their own initiatives, campaigns, courses, websites, events; hold webinars and other joint initiatives in the project countries and the UK; among other activities that can build the foundation for enhanced joint actions especially from Year 2 of the project, including a regional policy dialogue in 2020. This will entail close collaboration with the British Council country teams in the project countries. Ongoing throughout the contract (month 2 onwards).
  3. Dissemination of campaign materials through the Internet (YouTube, social media, WhatsApp, those provided by the network mobilized through the project) as well as supporting the British Council team to disseminate materials. The British Council Communications team will disseminate content in its internal channels. Timeline as per developed campaign strategy and communications plan.
  4. Strategic support to country events (at least one event per country) in Jamaica, Cuba and Mexico (workshops and dialogues), ensuring they reach the most adequate stakeholders: these events will enable key stakeholders to share knowledge, explore effective practices and policies, strengthen protection networks, and influence practitioners and policy makers. Ongoing throughout the contract.
  5. Delivery of reports through the ongoing monitoring of campaign activities and targets, according to timeline specified in campaign strategy and communications plan.
  6. Final Evaluation of Campaign Results in April 2020, including draft of Evaluation report.

Qualifications and experience required

  • At least 10 years of international work experience in the areas of communications, media relations, campaigning, awareness raising and managing/fostering international networks. 
  • Experience in strategic planning, stakeholders mapping, design, implementation, monitoring and evaluation of awareness raising/advocacy campaigns, using communications tools appropriate to each identified stakeholder. 
  • Experience in working with governments, the Judiciary system, policy makers and influencers, legislators. Experience in working with the UK a plus. 
  • Experience in creating content and managing social networks, using digital channels, and graphic editing programs.  This includes a high sense of risk management in regards to the use of social media. 
  • Expertise in youth development and international affairs organisations, as well as experience in developing countries. 
  • Fluency in written and spoken English and Spanish. Portuguese is a plus.

How to apply

Organisations are invited to submit:

  • relevant track record (including client portfolio) divided by criteria 1, 2, 3 and 5 (3MB maximum). Please refer to the Evaluation Criteria table in the Request for proposal (RFP)* (Download below);
  • a proposal detailing how you envision the campaign strategy (4MB maximum);
  • references from at least two clients, with contact details;

to by 3 July 2019 with the subject title ‘Regional Communications Campaign on Young People and Violence (consultancy)’. 

*You can download the Request for proposal RFP on the link below to find the Evaluation Criteria, Timescale and other relevant information.

Please note we will only respond to successful applicants, within 12 days of the application deadline (i.e. by the 15 July).