Fostering women in music
Seeking to reduce gender disparity in the sound & music industry, ASA is now in its 2nd edition. Female participants from Rio de Janeiro engage in activities to give them skills and tools to work with. They also develop projects during the program. ASA is a partnership with Oi Futuro, Shesaid.so, and Lighthouse.
To document the evolution of women participating in ASA, a mini web series was created to follow the participants during the activities. The goal is to share their transformation with the world, and showcase the projects they develop, in groups or individually, during the seven months of the ASA journey. The first episode of “Juntas na mesma frequência” was published in Brazil’s social media. It reached 60,000 people, with over 20,000 views. Three other episodes are going to be released until the end of the program, in March.
ASA fosters opportunities between Brazilian and British artists and institutions, an exchange that is cultural and strategic as it helps to strengthen ties and promotes cultural innovation. ASA creates a safe space and a platform for sharing new ideas and developing projects that may impact sound. The web series is an opportunity to showcase some of the work done by the British Council.